It used to be something we could call
our own. For the boys only. Until one day they changed their logo and started making panties. And bras and camisoles.
Jockey for Her they called it. Which was kinda like saying
Victoria's Secret for Him.
At the time the reaction from most Jockey loyalists (myself included) was,
-- What the...! This is Jockey we're talking about dude - they invented the Y-Front for cryin' out loud! Hell, we might as well call them panties from now on instead of jocks.
So why did Jockey go girlie? To push up sales, given what they say that wimmen buy upto three times more underwear than men? (Which I will believe because they even have separate underwear drawers, whereas we just stuff ours into a corner behind our socks). Or was there an ingenious marketing idea behind the whole decision?
I always thought it was the first, but now I think it's both. After I saw this girl in the cafeteria the other day whose very low jeans revealed her knickers with JOCKEY printed in big bold letters on the waistband. One look and it all made sense -- there is something very sexy about a woman in jocks.
And you know what the sad part is -- they look sexier on them than on us!
But how do you think the idea was born? Could be anything, but the odds lean strongly in favour of the possibility that some woman somewhere wore our underwear! Shame on y'all.
***
Which is why when they say, what is your big idea? I say no, -- what is your
small idea? ;)
For Rakhi. Bono and the lovely ladies from The Corrs --
When the stars go blue.